25-01-2016, CANYON revolutionary new project to discover talent
Canyon//Sram racing team up with zwift to find new rider for 2017
CANYON//SRAM Racing and Zwift, the social fitness platform for cyclists, are joining forces to find the next big talent in women‘s cycling. The initiative, which has been dubbed The CANYON//SRAM Racing ZWIFT Academy Project, starts in March of this year and will use the virtual riding platform to identify the best female riders worldwide with one final competitor being given a professional contract for the 2017 season.
The launch of CANYON//SRAM Racing in January marked the beginning of a new era in women’s cycling. Not only does the team intend to ride to victory in the inaugural year of the UCI Women’s WorldTour, but they have also committed to discovering new ways to grow the world of women’s cycling and establish innovative development pathways. As one of these pathways, the CANYON//SRAM Racing ZWIFT Academy Project strives to inspire the next generation of female cyclists and use its unique digital platform to identify and develop new talent.