Our Mission
We inspire to ride
Our Promise
build the best bikes and enable unforgettable ride experiences.
Our values
Three pillars uphold everything we stand by:
01Our values
Performance
We put performance above everything. We won’t settle for any less than game-changing, race-winning, and class-leading bikes.
02Our values
Innovation
How can we be safer? Fairer? Faster? Greener? Whatever the challenge, we create the new ‘conventional’ by exploring beyond our comfort zones.
03Our values
People
We love to listen to what gets people going, because we’re as fanatical about our riders as we are about bikes.
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