Inside Canyon

Canyon

A different kind of bike company.

Canyon’s story Why Canyon?

The Canyon Promise

Every day we create the bikes we dream of riding. Performance is our obsession. But performance isn’t given—it’s earned, with every pedal stroke and in every design.

1985: Opening our first bike shop

It all started with a blue trailer, with Roman Arnold’s father importing bike parts and selling them while Roman was racing.

1996: The first-ever Canyon-branded mountain bike

Canyon launches its first mountain bike in 1996, signalling a shift from a retailer to manufacturer. This marks a significant milestone in Canyon’s evolution.

1996 – 2001

A born leader: from 80s crits to industry-defining business moves, Roman Arnold has always been at the cutting edge of the industry.

2001: Exclusive focus on Canyon bikes

Now exclusively selling Canyon-branded bikes across their complete portfolio, 2001 marked Canyon's arrival at the top table of international bike brands.

2002: Rebranding as Canyon

In late 2002, the company officially adopts the name Canyon, cementing its unique identity in the cycling industry.

2003: Online direct sales go live

In 2003, Canyon becomes the first bike brand to sell bikes online, directly to riders. The bold move changes the cycling world and sparks a period of remarkable growth.

2003 –2006

Some things never change: back in the 80s, Roman Arnold made it his personal mission to provide riders with the latest, greatest gear. 40 years on, and Canyon are carrying the torch for a new generation of riders.

2006: Canyon goes international

Canyon France become the first ever Canyon international partner. A further 15 markets were to follow, most recently Canyon USA in 2017.

2007: A new era in pro sports

Canyon make their first steps into WorldTour level team sponsorship with Unibet.com. Since then, a host of Grand Tour winners and World Champions have earnt their success aboard Canyon bikes.

2008: Global expansion

Canyon’s expansion transcends national borders, with the company selling more bikes outside of Germany than within, marking a shift toward global prominence.

2010: Fastest bike in the peloton is born

Canyon unveils the Aeroad--the first bike to prove that an aero bike can win at everything from hill climbs, to crits, to time trials. It's a game changer.

2015: Canyon becomes the triathlon leader

In 2015, Jan Frodeno piloted the Speedmax to the Ironman World Championship in Kona—the first of 8 World Championship titles accrued by the legendary tri bike.

2016: Canyon Factory goes live. A new era in pro sports

The new, state-of-the-art Canyon Factory opens near Koblenz, massively increasing output potential and underlining Canyon’s credentials as a true industry leader.

2023: A new home for Canyon

Canyon’s new Headquarters and Innovation Lab provide a world-class platform for the brand’s future ambitions to set the standard for innovation in cycling.

2024: Spectral is Trail Bike of the Year

Canyon's Spectral beats out the competition and wins Pinkbike's prestigious Trail Bike of the Year award.

2025: Canyon offers customizable bikes

Canyon debuts MyCanyon—a program that lets riders customize their new Aeroad’s color and key components. The program is expanding to include additional models.

2026

Canyon’s ambition to change the world is stronger than ever.

Disruptive by design

We do things differently here. We pair meticulous German engineering with innovations that disrupt the status quo. End result? Race and award-winning bikes that deliver best-in-class performance. No compromises. Pure function. Pure Cycling.