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02/09/2019, Canyon 360 lab

Canyon 360 Lab is here!

Four-city stop kicks off Feb. 23 at Canyon USA HQ in Carlsbad with Lionel Sanders.

Unless you’re in Kona for the Hawaii Ironman in October (and usually if you’re there, you’re somewhat busy with that little race they have going on there), there are scant opportunities to hear from the best experts on swim, bike and run, as well as nutrition, technology and race strategy from the best experts in one place.  So we figured, what better way to be a part of the triathlon community than to invite everyone together for some knowledge and good times?

Canyon partnered with Slowtwitch.com to help create what we call Canyon 360 Lab Triathlon Experience. With it, we want you to become not just a faster cyclist, but a faster, more well-rounded triathlete, with considerations around bike technology, mind and body.

Today we’ve announced our four 360 Lab Triathlon Experience stop locations and dates:

Feb. 23 at Canyon USA in San Diego at Canyon.Home in Carlsbad, Calif.
June 1 in Austin, Texas
June 22 in New York/New Jersey
July 13 in Chicago

The Austin, New York/New Jersey and Chicago locations are still being firmed.

Our partnership with Slowtwitch and website founder Dan Empfield for this four-stop road show certainly has a history; Canyon’s relationship with Empfield extends back more than 25 years, when he and Canyon founder Roman Arnold worked together on several bike-related development projects in Germany. To this day, the two remain close friends.

Apart from being one of the world’s preeminent bike fit instructors with his FIST fitting curriculum, Empfield is steeled in all areas on tri, from swimming (he was the founder of Quintana Roo, the very first triathlon wetsuit brand). In running Slowtwitch.com, he’s tested every triathlon under the sun—including Canyon bikes.

Empfield and his limitless knowledge is just part of what we have going on. So... what’s on tap for Canyon 360 Lab, powered by Slowtwitch?

PRO PANEL TALK
We have several of our top pro triathletes and other luminaries in for the events, and our Carlsbad debut will include four of our best pros: Lionel Sanders, Carrie Lester, Andrew Talansky and Scott DeFillipis. Bob Babbitt will be doing a panel discussion with the four, touching on all subjects with regard to training, racing, recovery and nutrition. There are few better sources on training and race strategy than the pros, and our panel for the day has experience on courses around the world beyond their years.

"I am extremely excited to be a part of the inaugural Canyon 360 Lab event," Sanders says " Not only am I focused on making myself faster, I take immense pleasure in being a part of making others faster as well.  Let's get fast together."

FREE CANYON BIKE FITS
Empfield and his team of FIST bike fitters including Ian Murray will be on hand to provide Canyon customers old and new complimentary express bike fits on a first-come, first-served basis.

CANYON CONCIERGE BUYING DAY
If you’re interested in a Canyon for the coming race season, the Carlsbad event will present a unique opportunity that ensures there’s no better time to consider one. Those attending the event can have their bike purchase shipped free to Canyon USA’s Carlsbad, Calif. showroom and built… and then have you fitted to it by Empfield’s team for free. (Those Canyon customers also score a little event swag bag!) That means even if you’re from out of town, flying in for the event for a mini training camp escape to San Diego, with the prospect of a new bike and a bike fit included? Not a bad way to kick-start your race season, maybe pre-scout some of the Ironman 70.3 Oceanside race course under the warm Southern California sun.
(Those interested in this opportunity can call our team at 833.226.9661 ahead of the event and have that opportunity scheduled.)

RIDE TESTING
Join us for a two-hour ride to kick off the day, led by pro triathlete and former ProTour cyclist Andrew Talansky and stewarded by Canyon partner Triathlon Club San Diego. We’ll start at the showroom the cruisy ride south to Torrey Pines and back… the perfect way to start the day! We will have a few models of our Canyon Speedmax CF available for you to test, so bring your helmet, shoes and pedals, and a drivers licence and credit card to secure a bike to test ride anytime during the day.

EXPO
The day will also serve up one of the most impressive tri-specific expos in the country. Roka, Zoot Sports, Profile Design, Wahoo Fitness and Zwift are locked and loaded to join us, with some of the newest goods and technologies for you to check out. For our Carlsbad stop, Zwift and Wahoo Fitness will have a studio available to test on, and there’s talk that Lionel Sanders may do his day’s workout on one of the trainers… which might be fun to see what ones of his workouts looks like, and of course to see how many watts he pushes out as spectators watch from behind the velvet rope!

GIVEAWAYS
Throughout the day for the Carlsbad debut event, we will have giveaways from our event partners, including goods from Roka, Wahoo Fitness, Hoka One One and more. We are proud to have Ironman here for the Carlsbad event, and they have a special giveaway on tap for those in attendance: a free entry into the sold-out Ironman 70.3 Oceanside on April 6, as well as SuperSeal Olympic Distance Triathlon on March 17.

And as a grand finale? You guessed it: Canyon will wrap the day with the giveaway of a free Speedmax CF triathlon bike.

Our day's schedule is firmed up, and absolutely packed:

8:30-10-30am - Group Ride w/ Andrew Talansky (note: those on the ride will miss the scheduled group run)
9:30am-10:30 - Group Run (Note: those on the run will miss the scheduled group ride).
10:30am - Group Foam Roller Session with San Diego Athlete Massage
11:00am-noon - Group Yoga w/ Yogi Triathlete
12:15-1:15pm - Bike Fit Presentation w/ Slowtwitch
1:30-2 pm - Ironman Race Prep Chat with Ironman Hall of Famer Paula Newby-Fraser
2:00pm - Wetsuit Technology
2:45pm - Pro Athlete Panel w/ Lionel Sanders Carrie Lester, Andrew Talansky and Scott DeFilippis, hosted by Bob Babbitt
4:00pm - Nutrition w/ Magda Boulet of Gu_energy
4:30pm - Canyon Speedmax CF 7.0 & Ironman 70.3 Oceanside Entry Raffle

All Day
- Express Bike Fits: Come in and get your Speedmax fitted to you for free by Dan Empfield, Ian Murray and the rest of the FIST fit team on site, courtesy Slowtwitch. All fittings are on a first-come, first-served basis.
- Triathlon Expo: Come see the newest goods from brands including SRAM road, Zoot Sports Profile Design Wahoo Fitness Zwift and more!
- Beer Garden w/ Rouleur Brewing Company
- Food Trucks
- Hourly Raffles

As the Canyon 360 Lab powered by Slowtwitch kicks off in Feb. 23 in Carlsbad and continues across the country, Empfield says it’s simply not to be missed.

“We’ve hosted about 50 Road Shows over the years. Folks show up, get in a group morning ride or run, have a good time, and get their problems solved,” Empfield says. “Fixing an uncomfortable saddle or aerobar, prescribing the proper bike, solving a fit problem, these Road Shows are among the most rewarding things I do every year.”

To register for our Carlsbad event, click HERE, and to view all our scheduled events, click HERE. We look forward to seeing you at each of of our stops!