The Canyon Sponsoring Program
To understand Canyon’s commitment to racing, you have to go back to where it all started. 30 years ago, Canyon Founder & CEO, Roman Arnold, was a prolific campaigner on the local road and track racing scenes. In the hours after school, Roman would put himself to work in his parents’ garage building up and selling frames and parts his father sourced from trips to Italian component manufacturers. This is how Roman financed his passion for racing. This is how Canyon was born.
As riders, we understand the commitment it takes to go racing week in, week out. Putting in the hard work in training is one thing, but the costs of equipment, travel, entry and license fees also add up. To make it all a little easier, we created the Canyon Sponsoring Program, offering a selection of our most popular mountain bike and road racing machines at reduced prices to all riders in possession of a valid racing license.
The following table shows all the models that are available through our Sponsoring Program: